To enable people to do more by simplifying their morning routine.
Nature of the project and my role
I had recently visited the US and while I was there, morning coffee had become a daily routine for me. Every morning, I used to go to the nearest Starbucks and have my favorite coffee to go, which was also what a lot of other people like me did too. Morning coffee was an integral part of their routine. And if they didn’t get it on time, then their frustration was evident. From seeing how it effects people, I thought of solving this problem by trying to make the process of buying that morning coffee more stremlined. Here, I’ve focused on only the morning coffee scenario and treated this as a quick design challenge. It took me a couple of days to arrive at the following solution.
Today, Julie is in a frenzy. She was restless all night, thinking about a 9 am meeting she has been preparing for, and when she gets up, she can’t wait to get her hands on her first cup of coffee and plans to go to Costa Coffee to pick it up as usual right after she drops off her newborn at daycare around the corner. While on her way, her husband calls to say that his keys are in her purse and to please come back to the house asap. She drops off her child, drives home, throws his keys out the window into the driveway, honks her horn, then rushes to the store, just to see 6 people ahead of her in line. “Screw this,” she says, skipping her coffee and goes straight to work.
Unfortunately, her first (and very important) meeting of the day didn’t go as well as Julie expected – she just didn’t have that special drive when pitching the new product to the group of customers she met with. When Julie has mornings like this, she wishes there was a faster and easier way to get a coffee.